Midea's 'Overseas Partnership Plan,' HICONICS Solves Overseas Energy Usage Challenges

Currently, more and more Chinese manufacturing companies are accelerating their overseas expansion. However, cross-border management is complex and standards vary, compounded by the challenges of green transformation and energy cost control, which create many bottlenecks for companies going abroad, urgently requiring a systematic solution to empower them.

To address the challenges of overseas expansion, on June 9, Midea Group, along with its business units including ANNTO, Midea Cloud, Midea Building Technologies, KUKA, HICONICS, KELVION, and Swisslog, launched the 'Overseas Partnership Plan' in Thailand. This initiative aims to open up its global layout experience and manufacturing capabilities, providing a full-chain solution to empower companies' overseas expansion, driving Chinese manufacturing into a new phase of systematic and symbiotic overseas growth.

As the core new energy sector of Midea Group, HICONICS is deeply involved, focusing on the Southeast Asian market, and addressing the challenges of overseas green transformation, high energy consumption, tight funding, and maintenance difficulties. During the launch event, HICONICS, in collaboration with Midea Cloud, ANNTO, and other business units within the group, hosted a dedicated customer day. This event specifically dissected core issues such as energy planning, digital control, logistics support, and financing and investment implementation faced by Chinese companies going global, and provided customized solutions and market analysis. Zhang Yang, the head of HICONICS' overseas business department, provided a detailed interpretation of the market adaptation plan for Southeast Asia, expressing the hope to work together with partners to build a green ecosystem overseas.

Simon Zhang, Vice President of Midea Group; Shirley Zhou, Director of Midea Group Application Center; Li Peng, General Manager of Thailand Smart Body Factory; Kent Jin, President of Meiyun Intelligence; Wu Shoubao, General Manager of ANNTO Production and Logistics Company; and Zhang Yang, Minister of Hiconics Overseas Business, participated in this forum as important guests, jointly interpreting Midea’s 'Overseas Partnership Plan.'

Adapting to Local Conditions, Implementing Green Energy Solutions

Thailand is a popular destination for Chinese companies expanding into Southeast Asia, with the country setting clear goals for carbon neutrality and carbon reduction, and actively supporting the development of clean energy. Leveraging Thailand's excellent solar resources, HICONICS tailors integrated photovoltaic + microgrid solutions that align with local policies and resource advantages. The solution adapts to various industrial scenarios such as factory production and office work, efficiently utilizing solar energy to help overseas enterprises rapidly achieve green transformations, meet local environmental protection requirements, and realize green and low-carbon production.

Intelligent Scheduling, Efficient Energy Saving and Cost Reduction

Unstable power supply and low energy efficiency in overseas grids severely impact enterprise production and operations. HICONICS establishes a full-chain intelligent scheduling system for 'generation, storage, supply, and use,' integrating photovoltaic and thermal energy technologies to achieve precise energy management.

The system prioritizes the use of green electricity, storing excess power during the day, and automatically supplies energy during peak usage hours or on cloudy days, effectively reducing peak loads, smoothing power fluctuations, avoiding high electricity costs, preventing energy waste, and ensuring stable production processes, thus significantly improving energy efficiency.

Financial empowerment, solving the challenge of overseas expansion

Addressing the of large investments and long cycles in overseas energy projects, HICONICS relies on Midea Energy's investment and construction platform to introduce diversified financial solutions. Through leasing, Energy Management Contract (EMC) models, and joint development, we help enterprises implement green electricity projects with zero upfront investment and light assets, sharing the benefits of energy savings and jointly managing project risks.

At the same time, a full suite of intelligent operations and maintenance services is provided, relying on the EMS Energy Management System for 24/7 real-time monitoring, fault warnings, remote diagnostics, and on-site specialized services to comprehensively ensure the stable operation of overseas energy projects, ensuring (worry-free) electricity usage for businesses expanding overseas.

In the future, HICONICS will leverage Midea’s global ecosystem advantages to continuously focus on the overseas smart energy sector, providing streamlined and efficient energy solutions and comprehensive supporting services to help Chinese enterprises reduce costs and improve efficiency, promote green development, and jointly establish new benchmarks for the overseas development of Chinese manufacturing!